Friday, May 20, 2005

PepsiCo's CFO give us the finger, then tries to hide it........

Have you heard about this kerfuffle?

Seems PesiCo's CFO, Indra Nooyi, doesn't think to highly of the US. Here's what she had to say at the Columbia Business School while she gave graduation remarks..


This analogy of the five fingers as the five major continents leaves the long, middle finger for North America, and, in particular, The United States. As the longest of the fingers, it really stands out. The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively. This is a really good thing, and has given the U.S. a leg-up in global business since the end of World War I.

However, if used inappropriately – just like the U.S. itself - the middle finger can convey a negative message and get us in trouble. You know what I’m talking about. In fact, I suspect you’re hoping that I’ll demonstrate what I mean. And trust me, I’m not looking for volunteers to model.

Discretion being the better part of valor...I think I’ll pass.

What is most crucial to my analogy of the five fingers as the five major continents, is that each of us in the U.S. – the long middle finger – must be careful that when we extend our arm in either a business or political sense, we take pains to assure we are giving a hand...not the finger. Sometimes this is very difficult. Because the U.S. – the middle finger – sticks out so much, we can send the wrong message unintentionally.

Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand – giving strength and purpose to the rest of the fingers – but, instead, scratching our nose and sending a far different signal.


Now that is a contrived, well thought out, and obvious swipe at the USA.

Well, she's now issisued a non-apology apology trying to tell us we're just dumb and didn't understand what she was saying.


In my comments, I used the analogy of a human hand to illustrate that people in countries around the globe need to join together to make the world work in harmony – just as all the fingers of a hand work together. It is an illustration that I learned when I was a student, and that I have shared with others on many different occasions.

As part of this illustration, I assigned five of the world’s continents to the different fingers and thumb. I refer to North America and particularly the U.S. as the middle finger because it is the longest and anchors every function the hand performs. The middle finger also is key to all the fingers working together effectively. That is how I view America’s place of importance in the world.

The point of my analogy was to emphasize America’s leadership position. Equally critical is the need for each of us as citizens to take a constructive role in whatever we choose to do in life to ensure the U.S. continues as the world’s “helping hand.”

Unfortunately, my remarks at Columbia University were misconstrued and depicted in a different context as unpatriotic. Although nothing could be further from the truth, I regret any confusion or concern that I may have inadvertently created.


"misconstrued and depicted in a different context"

You must be joking!!

How does one "misconstrue" this???

"but, instead, scratching our nose and sending a far different signal."

Here, let me give you a visual aid to what she's saying.

Now it's not his nose, but you get the point.

This lady needs to be fired post haste........BTW that was her 3rd try at apology and she still didn't apologize.